April 2025 Startup Results: Our Best Month Yet – ~$70k Revenue

April was outstanding, thanks largely to the peak U.S. tax filing deadline. We saw record-breaking revenue and subscriber growth, confirming we're moving in the right direction.

KPI Snapshot

Metric

March 2025

April 2025

Δ

%

Website new users

21,000

26,000

+5,000

+24%

Sign-ups

1,201

1,374

+173

+15%

Conversion Rate (Visit → Sign up)

5.7%

5.3%

-0.4%

-7%

Conversion Rate (Sign up → Customer)

6.4%

7%

+0.6%

+9%

Added MRR

$4,644

$6,480

+$1,836

+40%

Organic Traffic

Google Search Organic

Our continuous effort in content and SEO led to a 29% increase in organic traffic.

Traffic peaked significantly around April 14–15 due to the tax deadline.

Our most popular article this month was "California residency rules," surpassing "Easiest states to get residency."

Bing

Bing organic traffic also grew from 1,400 visits in March to 1,600 visits in April (+15%), marking steady but less significant growth compared to Google.

  • Spend: Increased from $8,972 to $10,331 (+15%)

  • Conversions: Increased from 928 to 1,052 (+13%)

  • CPA: Slightly increased from $9.67 to $9.81 (+1%)

  • Conversion Rate (Visit → Sign up): Slight decrease from 8.15% to 7.62% (-7%)

I’ll unpack where our new subscribers came from, reflect on what we could’ve done better, share a quick customer‑service win, and outline our roadmap for May. Subscribe below to keep reading.

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