we’ve grown to $70k+/mo bootstrapped with just me + a part-time freelancer in marketing
this lean stack is the backbone — simple, fast, and scalable
in the new video, I show the exact tools we use and how they fit together:
SEO/content: Ghost, GSC/Bing, ChatGPT, Ahrefs
ads: bottom-of-funnel Google Search + PMax experiments, light Meta retargeting
site & analytics: Framer, Hotjar, Segment → BigQuery → Looker
lifecycle: Customer.io, reviews with Senja, affiliates on FirstPromoter
what I’d keep/kill at earlier stages