My journey began as a student of information security, I soon discovered a love for marketing that set me apart from my engineering-focused peers. Following my passion, I started working as a marketer and soon realized that having a great product is key to marketing success.
Motivated to make a more significant business impact, I transitioned to product marketing. In this role, I gained a keen understanding of the essential drivers behind revenue growth: acquisition, retention, and monetization.
With my extensive experience in customer acquisition at that time, I aimed to broaden my skillset by pursuing opportunities in retention and monetization.
As a growth manager in B2B2C product at a privacy-focused unicorn, I was able to do just that. This experience allowed me to deepen my understanding of revenue growth's essential drivers and develop a more holistic approach to business strategy.
From there, I continued to build on this foundation, taking on the role of Head of Growth at a martech startup. In this position, I was responsible for growth and building valuable partnerships that could help drive the company's success.
During forced migration in 2022, I was struck by the chaotic state of individual taxation. This experience led me to found a startup aimed at simplifying tax management for digital nomads. Our journey hit some bumps in the road, we ran out of cash, made some bad product choices, and dealt with mental health issues. But I took those lessons and turned them into fuel to keep pushing for new ideas and growth.
Despite my love for marketing and entrepreneurship, work is not all my life.