25 books for specialists in product and marketing roles
The first time you go to the gym, best to follow some rules. Heavy exercise is not desirable to do without preparation. But for experienced athletes, small dumbbells and light physical activity can be useless.
I’ve prepared 25 books for specialists in product and marketing roles. The list is divided into books for beginners and advanced specialists.
Here is a collection of literature that will help to boost your hard skills. Promotion, positioning, growth, analytics, research, and pre-product market fit exist.
Advertising
Books in this block will teach you to use cognitive biases to your advantage, create the best ads, sales letters, emails, headlines, and tell exciting stories.
For beginners
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells. How to make catchy headlines, boost landing page conversion rates, ensure your emails get high open and click-through rates.
All Marketers are Liars. The Underground Classic That Explains How Marketing Really Works — and Why Authenticity Is the Best Marketing of All. How to tell stories that will sell your product and don’t cross the line from fib to fraud if stories are more likely inauthentic.
Thinking, Fast and Slow. The author offers practical and enlightening insights into how choices are made in our business and personal lives. He tells about cognitive biases in life and work and how we can use different techniques to guard against them.
Traction: Get a Grip on Your Business. This book is devoted to channels for lead generation. The author provides a series of scenarios in which startups could benefit from leveraging the Traction methodology.
For advanced
Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone. The author teaches specific psychological techniques that today's top copywriters and designers use to influence the masses. That book will help you write an ad, sales letter, or email, which will hit the target which you can use rapidly increase sales.
Crossing the Chasm. Marketing and Selling Disruptive Products to Mainstream Customers. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers productivity improvements. The book is about narrowing this chasm and ultimately accelerating adoption across every segment.